Increased EA Labels President Says Company Will Eventually Go 100-Percent Digital

An increased reliance on digital distribution is inevitable, and if EA has its way it will arrive sooner than later. Frank Gateau, President of EA label says 100-percent digital strategy in the near future, the company's history.

It comes, said Gateau Games Industry International. We have clear view of them and we are delighted. Retail is great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship, the bond we have is with the player.

If the player wants the game to get digital download, and this is the best way for them to get it, that's the, what we will do. It has lot of improvements to our business. It allows us to hold more that we do allow us to do some very interesting things from service-level view. We can do much more personalized with what we do.

Gateau says that digital future is wider than just their games on platforms such as its origin is service. Face book, mobile and game-streaming are all pieces of the puzzle, at least it looks as EA.

EA Games Battlefield 3 Premium Hits 800K launched

EA said more than 800,000 players have for their Battlefield 3 premium service in the first two weeks.

In an interview with USA Today, said EA Games executive vice president Patrick Sunderland: We are very pleased with the performance so far. Sunderland also suggested that EA might implement similar services for its other products.

We are really only two weeks into it, so it's little too early to say how it will pay off, he said. It's safe, looks very promising now. Battlefield 3 at E3 Premium launched earlier this month. to provides players with exclusive content and early access to expansion packs.

Best for Claude Giroux: Your NHL 13 Cover Star

This year EA Sports led to choose unique, fan-centric approach, which would be on their cover athlete for its popular NHL franchise. Beginning in April, EA announced that fans would be the choice of who end up on the NHL 13 cover by a vote of competition with 60 NHL players.

Over several rounds and more than 25 million votes cast, were the last two athletes Pokka channel of the Nashville Predators and Claude Giroux of the Philadelphia Flyers. Early last year the NHL was given the cover athlete for NHL Awards in Las Vegas is known and after Steven Stakes from NHL 12, this year's winner was Claude Giroux.

There is something very special to be in this position, especially that the fans will vote, said Giroux. Knowing that you agree a lot of fans out there for you, it's pretty cool. If you are a child, is your dream, just play in the NHL and that on the cover is not something you really think. You don’t think it is possible.