Increased EA Labels President Says Company Will Eventually Go 100-Percent Digital

An increased reliance on digital distribution is inevitable, and if EA has its way it will arrive sooner than later. Frank Gateau, President of EA label says 100-percent digital strategy in the near future, the company's history.

It comes, said Gateau Games Industry International. We have clear view of them and we are delighted. Retail is great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship, the bond we have is with the player.

If the player wants the game to get digital download, and this is the best way for them to get it, that's the, what we will do. It has lot of improvements to our business. It allows us to hold more that we do allow us to do some very interesting things from service-level view. We can do much more personalized with what we do.

Gateau says that digital future is wider than just their games on platforms such as its origin is service. Face book, mobile and game-streaming are all pieces of the puzzle, at least it looks as EA.